Haas Asia Sdn. Bhd. Expands Computer Subscription Ecosystem Across ASEAN Through Exclusive Reseller Agreement with Phongsavanh Group

PETALING JAYA, Malaysia – 19 June 2026 — Haas Asia Sdn. Bhd. today announced the signing of an Exclusive Reseller Agreement with Phongsavanh Technology & AI Co., Ltd., a member of the prestigious Phongsavanh Group, marking a significant milestone in Haas Asia’s mission to expand its Computer Subscription ecosystem across the ASEAN region.

The agreement, signed on 19 June 2026, appoints Phongsavanh Technology & AI Co., Ltd. as the exclusive reseller of Haas Asia Sdn. Bhd.’s Computer Subscription solutions in Laos, positioning the partnership as a strategic gateway for Haas Asia’s circular economy business model to enter a new Southeast Asian market.

A New Frontier for the Circular Economy

Haas Asia Sdn. Bhd.’s Computer Subscription model is built around a simple but powerful premise: shifting consumer and enterprise behaviour away from device ownership toward subscription-based access to technology. Under this model, businesses and end-users gain access to computers and other devices — bundled with maintenance, insurance, and lifecycle management — through predictable monthly subscriptions rather than upfront capital purchases, extending the usable life of hardware and reducing electronic waste in the process.

The exclusive reseller agreement will see this Computer Subscription model brought to the Lao market for the first time through Phongsavanh Technology & AI Co., Ltd., leveraging the extensive distribution network, market knowledge, and institutional trust that the Phongsavanh Group has built over nearly five decades of operations in Laos.

Partnering with a Regional Powerhouse

The choice of Phongsavanh Group as Haas Asia Sdn. Bhd.’s exclusive partner in Laos reflects the group's standing as one of the country's most established and diversified conglomerates. Founded in 1977 by Prof. Dr. Od Phongsavanh, the Phongsavanh Group began as a timber export business in Savannakhet Province before expanding into telecommunications, construction, banking and financial services, mineral mining, and oil and petroleum trading. Today, with over 30 years of experience, the Phongsavanh Group stands as a leading business conglomerate in the Lao People's Democratic Republic, with interests spanning banking and finance, construction, petroleum products, aviation, and logistics.

The Group's companies have a long history of collaborating with international players across sectors such as telecom and petroleum trading, and have built strong relationships with diplomatic missions across countries with a presence in Laos. This extensive network and deep-rooted market presence make Phongsavanh Group a natural anchor partner for Haas Asia’s as it seeks to establish a foothold for its Computer Subscription offering in the Lao technology and hardware financing sector.

Strategic Rationale: Riding the Wave of Digital Transformation in Laos

As Laos's banking and broader technology sector continues to play catch-up with regional peers, the country is expected to see rapid transformation driven by sustained high economic growth, prompting greater investment in technology and digital initiatives. Haas Asia Sdn. Bhd.’s views this as a timely opportunity to introduce its Computer Subscription ecosystem to a market that is increasingly primed for digital adoption, positioning Laos as a strategic entry point for its broader ASEAN expansion strategy.

By pairing its proven Computer Subscription model with Phongsavanh's established distribution infrastructure and market credibility, Haas Asia’s aims to accelerate adoption of subscription-based technology access among Lao businesses and consumers — extending the same value proposition that has driven traction in Malaysia: enterprise-grade computers and hardware, bundled support and insurance, and predictable, accessible monthly costs, without the burden of upfront ownership.

Building Toward a Sustainable, AI-Driven Regional Ecosystem

The agreement with Phongsavanh Technology & AI Co., Ltd. is positioned as more than a distribution deal — it represents a broader vision of building a sustainable, accessible, and AI-driven technology ecosystem across ASEAN. As part of the partnership, Haas Asia’sl and Phongsavanh Technology & AI Co., Ltd. intend to jointly explore opportunities to integrate AI-driven solutions into the Computer Subscription offering, aligning with the Phongsavanh Group's stated ambition to support Laos's transformation toward a higher-technology, more industrialised economy.

This latest agreement adds to Haas Asia’s growing footprint of regional partnerships and reinforces the company's strategy of pursuing exclusive, high-trust distribution relationships with established local conglomerates as the most effective route to scaling its Computer Subscription and circular economy model across diverse ASEAN markets.

Looking Ahead

With the agreement now in place, Haas Asia’s and Phongsavanh Technology & AI Co., Ltd. will move toward operational rollout in the coming months, laying the groundwork for Haas Asia’s Computer Subscription model to reach businesses and communities across Laos. The partnership marks an important proof point in Haas Asia’s broader ambition to lead the shift from ownership to subscription across Southeast Asia's technology landscape.

About Haas Asia Sdn. Bhd.Haas Asia Sdn. Bhd. is a technology company pioneering the Computer Subscription model in Southeast Asia, enabling businesses and consumers to access enterprise-grade computers and technology through flexible, subscription-based ownership alternatives. Haas Asia’s circular economy approach bundles hardware with maintenance, insurance, and lifecycle management, reducing electronic waste while making technology more accessible and affordable.

About Phongsavanh GroupWith over 30 years of experience, Phongsavanh Group is a leading business conglomerate in the Lao People's Democratic Republic, with businesses spanning banking and finance, construction, petroleum products, aviation, and logistics. Established in 1977, the Group is a 100% privately owned corporation and has played a significant role in Lao PDR's socio-economic growth and cross-border business expansion within the ASEAN economic